Ferrara Very Berry Nerds wins innovation award at Sweets&Snacks 2022

Ferrara Very Berry Nerds wins innovation award at Sweets&Snacks 2022

Ferrara, one of North America’s most popular candy brands is showingcasing 12 new innovations at Sweets & Snacks this year.

The Chicago-based company also picked up a Most Innovative New Product Award at the Expo in the Non-Chocolate category, for its Very Berry Nerds, a unique dual-texture cluster of crunchy, tangy candy with a fruity gummy centre.

This honor reinforces the excitement that consumers have been sharing with us about Nerds all year​,” said Greg Guidotti, Chief Marketing Officer at Ferrara.We hoped candy fans would be as excited about Nerds Very Berry when we were developing it, and it’s an honor to know they clearly are. This Most Innovative New Product Award is a testament to the innovation taking place at Ferrara“.

The company’s sprawling stand in the main hall of the Expo also included new product lines from its brands including Black Forest, Funables, Laffy Taffy, Trolli and SweeTARTS, along with new seasonal offerings from the BRACH’S.

Since becoming part of Ferrero in 2017, the company’s NPDs has taken the market by storm, winning awards like the one above at this year’s Sweets and Snacks, and pushing sales skyward across its categories.

It’s a complex category​ ”, Guidotti told ConfectioneryNews, “and we are growing faster than the category, we’ve had a great run. We’ve taken it and broken it down to three things – velocity, innovation, and distribution​.

When you think about how the category has been interrupted through Covid, our innovation has stayed the same and the consumer is still looking for flavor-full, multi-sensorial multi-textural, candy​.”

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