The art of caution and why invoking science in the marketing of chocolate chip cookies could backfire

While consumers view the scientific process as competent, they also perceive it as cold, so confirmed the researchers who – over a series of 10 experimental studies – analyzed consumers’ reaction to marketers touting the science behind their brand.​​ This could ultimately backfire when touting products that are associated with invoking pleasure, like chocolate chip … Read more

Triple Chocolate Chip Cookies – For Chocoholics

Triple Chocolate Chip Cookies are filled with white, milk, and semisweet chocolate chips baked into a rich, delicious chocolate-laden dough. Every bite will satisfy your deepest chocolate cravings. These Chewy Chocolate Cookies are an easy way to get your chocolate fix. My family could hardly wait until they were cool to dive in, and I … Read more

Jacques Torres’Chocolate Chip Cookies – NYT Winner

This recipe is truly the Best Chocolate Chip Cookie Recipe! A few tricks like 2 types of flour and aging the dough make a huge difference. Perfect in every way! These famous New York Times Chocolate Chip Cookies took over Nestles Tollhouse as our family’s favorite cookies. Whether it’s their huge size, fabulous chewy texture, … Read more