‘We have ambitions to become a snacking powerhouse’

Hershey has made some successful moves in the snacking category over the past five years. In 2017, the company acquired Amplify Snack Brands and its portfolio, which included SkinnyPop popcorn, Paqui tortilla chips, and Tyrrells potato chips. In 2018, Hershey purchased Pirate’s Booty from B&G Foods. And in November 2021, the company made its second … Read more

‘On a run rate basis, we’ll hit $1bn in US retail sales in the next couple of months’

“We​ serve less than 20% of US households, but we know that great tasting, natural foods are relevant to a lot more than 20% of the population,” adds Stokes, who joined Mars in June 2019, moved to KIND (as chief growth officer) in spring 2021, and took the helm of its North American business in … Read more

The psychology of colour in baking

Color has the power to influence perceptions that are not obvious, such as the taste of food; It also plays a role in creating certain emotions. It’s an essential tool in marketing and branding – for example, red typically evokes desire, excitement and energy, and some research even suggests it whets the appetite and attracts … Read more

‘I think COVID shocked our systems in a lot of ways’

“I think COVID shocked our systems in a lot of ways,”​ said Wolf, who noted how as consumers spent more time at home, they tended to seek out familiar comfort foods leading to a spike in sales in Mondelēz’s core business of cookies and crackers. But the tide is shifting towards discovery of new brands … Read more

‘We are trying to prove that we are more than just an ice cream brand’

“These two products are to really showcase and prove that we can be more than an ice cream brand and that we are a confectionery company,”​ Greenfeld told FoodNavigator-USA, who added the development of its plant-based Crunch and Drip lines was three years in the making. Dream Pops came onto the scene with its plant-based … Read more

Fresh Start accelerator targets clean label, plant-based disruptors

According to the mission-driven company, the accelerator will help scale up brands by leveraging its farm-to-shelf, vertically integrated platform. The Fresh Factory has helped dozens of companies build their brands, becoming a growth partner in everything from crafting go-to-market strategies to e-commerce capabilities. The Chicago, US-based agency provides guidance, actionable information and introductions across formulation, … Read more

Barry Callebaut on growth opportunities for chocolate

According to Barry Callebaugh Chocolate Trends 2022 ReportIn fact, 88% of American consumers report having purchased chocolate in the past three months, and nearly two-thirds (65%) say this is their preferred indulgence. Sales of chocolate in North America, the No. 2 market for chocolate confectionery, exceeded $23 billion in 2021, with the United States accounting … Read more