‘We have ambitions to become a snacking powerhouse’

Hershey has made some successful moves in the snacking category over the past five years. In 2017, the company acquired Amplify Snack Brands and its portfolio, which included SkinnyPop popcorn, Paqui tortilla chips, and Tyrrells potato chips. In 2018, Hershey purchased Pirate’s Booty from B&G Foods. And in November 2021, the company made its second … Read more

‘On a run rate basis, we’ll hit $1bn in US retail sales in the next couple of months’

“We​ serve less than 20% of US households, but we know that great tasting, natural foods are relevant to a lot more than 20% of the population,” adds Stokes, who joined Mars in June 2019, moved to KIND (as chief growth officer) in spring 2021, and took the helm of its North American business in … Read more

Impulse purchases evolve to meet new consumer demands, shopping habits post COVID

Once limited mostly to individually-wrapped items corralled by the checkout stand to be consumed within seconds of leaving the store or on-go, impulse purchases today are more likely to be sharing sizes and larger multi- or variety-packs – reflecting the Shift to working and snacking at home, and the desire to balance the demands of … Read more

Catalina Snacks CEO… ‘The majority of our audience just want to eat less sugar and fewer carbs’

Catalina Snacks was founded in 2017 by Krishna Kaliannan who as a Type 1 diabetic missed the typical snacks and breakfast foods he once enjoyed (Cinnamon Toast Crunch and Oreos) and was growing tired of an endless cycle of eggs and nuts to maintain his blood sugar levels . Through online research into low-carb baking, … Read more

‘I think COVID shocked our systems in a lot of ways’

“I think COVID shocked our systems in a lot of ways,”​ said Wolf, who noted how as consumers spent more time at home, they tended to seek out familiar comfort foods leading to a spike in sales in Mondelēz’s core business of cookies and crackers. But the tide is shifting towards discovery of new brands … Read more