The art of caution and why invoking science in the marketing of chocolate chip cookies could backfire

While consumers view the scientific process as competent, they also perceive it as cold, so confirmed the researchers who – over a series of 10 experimental studies – analyzed consumers’ reaction to marketers touting the science behind their brand.​​ This could ultimately backfire when touting products that are associated with invoking pleasure, like chocolate chip … Read more

Can Hershey hold on to share gains as capacity constrains bump against increased demand?

“We have gotten off to a tremendous start to the year with reported sales growth of 16% and adjusted EPS growth of almost 32% in Q1”​ thanks in part to resilient consumer demand despite mid- to high-single-digit price increase across the portfolio and a “Strategic focus on enhancing our offerings and price points to ensure … Read more