‘We believe there is a sizable consumer opportunity in this space’

Billed as having a fraction of the environmental footprint of bovine whey​​ , Perfect Day’s protein is bio-identical to the main form of whey protein (beta-lactoglobulin) in cow’s milk, and is now fueling multiple new product launches in milk, ice cream, confectionery, cake mixes, cream cheese and protein powders . While most launches are from … Read more

How is Mars promoting living incomes for cocoa smallholders?

Mars Inc has been making chocolate for more than 100 years. However, the company recognises that there are some systematic issues in the cocoa supply chain that are yet to be solved. Smallholder farmers produce around 95% of global cocoa supplies. A large majority of these farmers don’t make a living income to provide for … Read more

Mars launches two major initiatives to support living incomes for cocoa farmers

With support from Fairtrade, USAID, I4DI and ECOOKIM, the farmer-first programs will aim to support 14,000 smallholder farmers in Côte d’Ivoire and Indonesia on a path to sustainable living income in the next eight years. “Ten years ago, Mars decoded the cocoa plant genome for the first time. Today we are aiming to crack the … Read more

Fairtrade backs two major initiatives from Mars to support living incomes for cocoa farmers

With support from Fairtrade, USAID, I4DI and ECOOKIM, the farmer-first programs will aim to support 14,000 smallholder farmers in Côte d’Ivoire and Indonesia on a path to sustainable living income in the next eight years. “Ten years ago, Mars decoded the cocoa plant genome for the first time. Today we are aiming to crack the … Read more

African cocoa farmers challenge EC proposals over deforestation

Last month five organizations representing some of Europe’s biggest cocoa, coffee, palm oil and soy traders, issued a challenging statement key elements of the European Commission’s regulatory proposal on deforestation-free supply chains. Specifically, they claimed that the Commission’s proposal risks the lives of smallholders, who they say “will be negatively affected if the provisions [in … Read more

‘Can I still eat them’? Mars M&M’S rebrand struggles to keep on-message

The idea was to update M&M’S with ‘a fresh, modern take on the looks of our beloved characters and more nuanced personalities to underscore the importance of self-expression and power of the community through storytelling,’ according to the confectionery giant. As part of the refresh the two female M&M’S — Ms Green and Ms Brown … Read more