The art of caution and why invoking science in the marketing of chocolate chip cookies could backfire

While consumers view the scientific process as competent, they also perceive it as cold, so confirmed the researchers who – over a series of 10 experimental studies – analyzed consumers’ reaction to marketers touting the science behind their brand.​​ This could ultimately backfire when touting products that are associated with invoking pleasure, like chocolate chip … Read more

‘This is a landmark moment but there is more to come’

The Cocoa Supplement and Multivitamin Outcomes Study (COSMOS) was a five-year undertaking by scientists at the Brigham and Women’s Hospital in the US, with support from Mars Inc’s nutrition division, Mars Edge. It is noteworthy for both its scale and scope. Building on a growing body of evidence pointing to the benefits of flavanols on … Read more

Scientists explore ‘moist incubation’ for ‘flowery’ dark chocolate

Chocolate production is a multi-step process that starts with freshly harvested cocoa beans. Researchers reporting in the American Chemical Society’s Journal of Agricultural and Food Chemistry have found that an alternative processing step called “moist incubation” results in a dark chocolate that tastes ‘fruitier’ and more ‘flowery’ than that produced by the conventional fermentation process. … Read more

‘We have the potential to mitigate climate change’

In 2015, signatories of the landmark Paris Agreement on Climate Change pledged to work towards a target of keeping global warming below 2°C, and ideally 1.5°C. Six years down the road and the United Nations’ Intergovernmental Panel on Climate Change (IPCC) report, released yesterday (4 April), confirmed what climate scientists have been warning us for … Read more

Traditional growing regions for coffee, cashews, and avocados predicted to shift as Earth warms

The most suitable regions for growing coffee arabica, cashews, and avocados will decline in some of the main countries that produce these crops as climate change progresses, predicts new first-of-its-kind analysis. Coffee, cashews, and avocados are important crops for consumers and for tropical small-scale farmers around the world. Extensive research suggests that climate change will … Read more